The Story

The Central Federation of Holiday became the Holiday Association

At the end of the 1930s, “folk tourism” began to be promoted in Finland and it was considered that even poorer families have the right to holiday. In 1941, a new annual leave law came into force, bringing more free time to employees. In the same year, the Finnish Holiday Association was founded, and its name was shortened in 1944 to the Holiday Association.

The holiday union was based on large trade unions such as SAK, Akava and the largest trade union, STTK. In addition, municipalities and social and health organizations were involved.

After the wars, the Holiday Association began to organize hotel and spa holidays for its members on social grounds, the costs of which were partly taken care of by the Slot Machine Association.

A very suitable area for a resort

When the Finnish Holiday Association searched for a place for a holiday resort in Central Finland in 1948, “an area of ​​a particularly suitable holiday resort was found in Keuruu”. The magnificent lagoon of Keurusselkä’s Karpinlahti with its sandy beaches bathed in the sun, the back of the lake opening to the west bore far to the horizon.

The attitude of the Serlachius family was crucial for the Holiday Hotel to be born in Keuruu. As early as the 1870s, Gustaf Adolf Serlachius had admired Lake Keurusselkä and designed a waterway from Tampere to Keuruu. This did not materialize, but in 1948 the lands donated and leased to Holiday Association by R. Erik Serlachius laid the beginning for the development of tourism in the area.

There were enough skeptics for the project. “What’s the point of making a hotel in the wilderness, in the middle of the woods and by the lake?” Construction work progressed rapidly and Holiday Hotel Keurusselkä was inaugurated on 15 July 1949. The spacious two-storey building comprised 32 accommodation rooms, spacious social rooms and other necessary facilities. Immediately after opening, the holiday hotel was a really popular, scenic holiday destination.

The holiday hotel also established itself as a meeting place. Internationality was opened by the 1951 Tourism Conference, which was attended by more than 50 professionals from 8 countries. In 1952, a two-week, international Social Work Seminar was held with 62 participants from 15 countries.

The operations of the Holiday Association grew steadily and hotels were also acquired elsewhere in Finland. At the end of the 1970s, Lomaliitto received public support of FIM 3.3 million from the state budget and two million from RAY, a total of more than any other organization in Finland. With the money, about 4,000 families received a completely free vacation and 15,000 families received a substantial discount on their vacation.

As demand increased, the Holiday Hotel premises became too small.

The holiday association strongly believed that investing in a new hotel in Keuruu was worthwhile. In this way, more holidaymakers can be received and even large conferences can be held.

The new Hotel Keurusselkä is born

Mänttä’s paper lords again played a significant role when the expansion was planned. Additional plot land was required for construction, which was again purchased by G.A. from Serlachius Oy. In 1972, construction began on a new hotel building next to the Holiday Hotel, which expanded until 1977. The official opening of the new hotel and restaurant complex was held in April 1977. At the same time, the name was changed from Lomahotelli to Hotelli Keurusselkä.

A vibrant travel center for entertaining at work and in leisure

Hotel Keurusselkä’s reputation was phenomenal and the occupancy rate was really high. In extreme distress, even small group meeting rooms were harnessed for accommodation use.

The spectrum of meetings and conferences was huge: various seminars, talent days, planning days, election ceremonies, trainings, product launches… Versatile facilities indoors and outdoors were widely used by the groups. Customers consisted of almost all areas of society in Finland and internationally.

In 1986, the ship Elias Lönnrot was inaugurated, thus starting regular scheduled traffic. The ship of the same name sailed on Lake Keurusselkä as early as the end of the 19th century, and the novelty was hugely popular at the beginning.

Accommodation services diversified when the first phase of the Keurusharju cottage village was completed in 1991.

Many remember how there was a growd on the hotel’s dance floor every day of the week. Monday’s fast-paced evenings drew entertainment around the province, as the performers were Finland’s top names. Likewise, the summer grill and barbecue evenings on the terrace are a classic that is still talked about. The reputation of Keurusselkä chef’s pepper steak was unbeatable.

The holiday union’s finances practically relied entirely on Hotel Keurusselkä’s income throughout its operation. The association eventually owned seven hotels from Espoo to Ylläs and Kalajoki to Savonlinna, in addition to numerous campsites throughout Finland. The losses of all other resorts were paid from Keuruu. The economic equation was ultimately impossible and the Holiday Association went bankrupt in 2009.

A new era of enjoyment begins with seven decades of experience

Since June 2020, the original Lomahotelli est. 1949, Hotel Keurusselkä and Keurusharju holiday homes welcome you again. In total, the area offers accommodation in hotels for more than 200 people and in cottages for 180 people. Comfort, great natural surroundings and good services come as standard. Activities are offered from the nature’s silence to engaging sports, from cultural attractions to shopping.

The functionalistic Lomahotelli est. 1949 designed by architect Aulis E. Hämäläinen exudes authentic 50s elegance. Several of our guests have said they slept the best dreams of their lives right here. And if the building could speak, amazing stories would be told. It is known that presidents… politicians… singers… artists… adventurers… from both Finland and the world have enjoyed this sturdy stone house.

Hotel Keurusselkä offers the best pieces in both delicacies and entertainment. In summer, our terrace invites lovers of good food to enjoy the lake view; we continue to cook delicacies with charcoal, fire and grill heaters. Top performers bring their light to the darkening weekend nights of autumn. Several of them consider Keurusselkä to be one of the best venues in Finland.

But Keurusselkä in particular is known as a center for parties, events and meetings. We make it happen!

We offer versatile accommodation, banquet, meeting and restaurant services on both shores of Lake Keurusselkä. Unique and historical sites in the art city of Mänttä and close-to-nature sites for active holidaymakers in Keuruu.

Hotel Keurusselkä

Hotel Keurusselkä offers best bits of both entertainment and food.

Mänttä Club

Our accommodation and meeting rooms are also interesting in an architectural point of view – around the world.

Honkahovi

ArtHotel Honkahovi serves as a high class hotel restaurant.

Keurusharju

Gorgeous nature creates the ground for a relaxing vacation at Keurusharju!

Contact information

Welcome to Hotel Keurusselkä!

Hotelli Keurusselkä
Keurusseläntie 134
42700 KEURUU

Arrival at Hotel Keurusselkä

+358 (0)14 3611 000

Sales
+358 (0)44 799 7606
week days during 9-16

myynti@hotelkeurusselka.fi

Table reservations
+358 (0)44 901 6576

Room and cottage reservations
+358 (0)40 481 4980

Reception
+358 (0) 40 4814980
Monday 8.00 – 21.00
Tuesday 6.30 – 21.00
Wednesday to friday 6.30 – 23.00
Saturday 8.00 – 23.00
Sunday 8.00–12.00

Lobby bar 
Monday to thursday 9.00 – 21.00
Friday to saturday 9.00 – 23.00

Breakfast
Tuesday to friday 6.30–10.00
Saturday to sunday 8.00 – 10.30

A la carte
Monday to saturday 12.00-20.00

Miniature Spa
Monday to saturday 14.00 – 20.00

Iris Mäkinen
Iris MäkinenEntrepreneur
+358 (0) 400 729 020
iris.makinen@
klubin.fi
Päivi Kakkuri
Päivi KakkuriService Manager
+358 (0) 44 772 7299
paivi.kakkuri@
hotelkeurusselka.fi
Pirkko Koskela
Pirkko KoskelaSales Manager
Groups & meetings
+358 (0)44 799 7606
pirkko.koskela@
hotelkeurusselka.fi

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