When the Finnish Holiday Association searched for a place for a holiday resort in Central Finland in 1948, “an area of a particularly suitable holiday resort was found in Keuruu”. The magnificent lagoon of Keurusselkä’s Karpinlahti with its sandy beaches bathed in the sun, the back of the lake opening to the west bore far to the horizon.
The attitude of the Serlachius family was crucial for the Holiday Hotel to be born in Keuruu. As early as the 1870s, Gustaf Adolf Serlachius had admired Lake Keurusselkä and designed a waterway from Tampere to Keuruu. This did not materialize, but in 1948 the lands donated and leased to Holiday Association by R. Erik Serlachius laid the beginning for the development of tourism in the area.
There were enough skeptics for the project. “What’s the point of making a hotel in the wilderness, in the middle of the woods and by the lake?” Construction work progressed rapidly and Holiday Hotel Keurusselkä was inaugurated on 15 July 1949. The spacious two-storey building comprised 32 accommodation rooms, spacious social rooms and other necessary facilities. Immediately after opening, the holiday hotel was a really popular, scenic holiday destination.
The holiday hotel also established itself as a meeting place. Internationality was opened by the 1951 Tourism Conference, which was attended by more than 50 professionals from 8 countries. In 1952, a two-week, international Social Work Seminar was held with 62 participants from 15 countries.
The operations of the Holiday Association grew steadily and hotels were also acquired elsewhere in Finland. At the end of the 1970s, Lomaliitto received public support of FIM 3.3 million from the state budget and two million from RAY, a total of more than any other organization in Finland. With the money, about 4,000 families received a completely free vacation and 15,000 families received a substantial discount on their vacation.
As demand increased, the Holiday Hotel premises became too small.
The holiday association strongly believed that investing in a new hotel in Keuruu was worthwhile. In this way, more holidaymakers can be received and even large conferences can be held.